The core concept of basic brand - 2

When the technology or the design of enterprise product is not good. What will be the results when the company immediately publicize advertising ? It must be immediately black. Originally they wanted to publicize the brand that establish a good image to increase product sales and value. Product has become a black card and image setback. By the costs of advertisement are often very huge, so the company is no money that make brand effect hardly. If the company not the core technology and good service system, there is no way to make an achievements of outstanding brand that like the Apple-computer.

The core concept of basic brand - 1

Brand is not just advertising and product placement. Most people think that brand is marketing, but they can not find the brand that is the overall performance of all corporate functions and services (Comprehensive Image). It can be said position in the minds of consumers. It is equal to the subconscious of consumer which is implanted wonderful illusion. The use of real products and The attitude of enterprise service, and even speaking of spokesman, the processing attitude and the behavior of leader. It seem unremarkable things that is the most influential factor of brand.


   


 

The greatest enemy of success

Success greatest enemy is fear because a person can be a little fear coupled with criticism and ridicule of others. It led to this fear was infinite expansion to people to demoralize at last. Finally, people will decide to give up halfway. If you want to create venture or accomplish great event. You first have to overcome the fear because there is no a great event is no risk. Any events are accompanied by unlimited risk. As long as the risk pressure of person is poor, he prone to fear. He led to the deterioration or ruined.

Most people fear criticism and poverty that have the fear of losing, fear of ghosts, fear of failure, these are obstacles to success. The greatest enemy of mankind is their own fear. What fear ? The fear is only a state of psychological, and i think that is a empty of person's heart. Because empty is irreparable, it generated confusion. This confusion for a long time will be fear. The fear can deeply implant subconscious. Religion can often be fill this empty by comfort of classics thought. When people feel insecure and feel confident, people can overcome the fear. Now many new religions intentionally created shackles of illusory fear that lock believer's mind. In fact, life just a psychological warfare.