The core concept of basic brand - 1

Brand is not just advertising and product placement. Most people think that brand is marketing, but they can not find the brand that is the overall performance of all corporate functions and services (Comprehensive Image). It can be said position in the minds of consumers. It is equal to the subconscious of consumer which is implanted wonderful illusion. The use of real products and The attitude of enterprise service, and even speaking of spokesman, the processing attitude and the behavior of leader. It seem unremarkable things that is the most influential factor of brand.