The core concept of basic brand - 2

When the technology or the design of enterprise product is not good. What will be the results when the company immediately publicize advertising ? It must be immediately black. Originally they wanted to publicize the brand that establish a good image to increase product sales and value. Product has become a black card and image setback. By the costs of advertisement are often very huge, so the company is no money that make brand effect hardly. If the company not the core technology and good service system, there is no way to make an achievements of outstanding brand that like the Apple-computer.